23.04.2026Participation in the exhibition at Expocentre on April 24, 25, 26, 2026.
Arena of Beauty 2026
The international exhibition Arena of Beauty Professional is part of the brand “Arena of Beauty,” established in 1997.
Arena of Beauty Professional is the only specialized exhibition in Bulgaria dedicated to professional cosmetics, services, equipment, and furnishings for beauty salons and SPA centers. The exhibition aims to help leading Bulgarian and international manufacturers and importers expand their business reach and find new clients and distributors.
It is the only event in Bulgaria that provides professionals from the beauty and wellness industry with the opportunity to discover new professional brands on the market and learn about innovative products, treatments, services, and training. In partnership with specialized training centers and schools, as well as leading Bulgarian and international experts, Arena of Beauty Professional offers visitors focused and highly professional workshops, seminars, conferences, and competitions.
With its 45 editions, the brand has established itself as one of the leading events in the beauty market in the Balkans. Over the years, Arena of Beauty Professional has partnered with many international events such as Eurasia (Turkey), InterCHARM (Russia), and the International Nail Championship – BEAUTY DÜSSELDORF, among others.
The organizer and owner of the Arena of Beauty brand is “ASK Advertising and PR Services” Ltd., Sofia, Bulgaria.
